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Visual content is far more influential than textual content. You don't have to use a shot of your business, product or service, rather use a (relevant if possible) image that will catch people's eyes and have them read your ad. Images are designed to grab attention, not display a message. Take advantage of this valuable real estate within your ad.
Before advertising on a social media platform, make sure you know where your audience is.
Research which social media program your audience is allways on and spend your time there.
Every social media platform has different demographics.
So if you are advertising a automobile product for guys, you probably wouldn’t want to advertise on Pinterest.
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